金蝶亮相2025越南消费品牌投资峰会，展现品牌创新实力！

July 17, 2025, Ho Chi Minh City - The Vietnam Consumer Brand Investment Summit 2025 was successfully held at Sheraton Hotel, Ho Chi Minh City, gathering nearly 600 consumer enterprises from ASEAN including leading brands like Vincom Retail, Yihetang, Proya, Florasis, Haier, Bear Appliances, Semir and Chery Automobile. As a leader in digital and intelligent services for China's consumer goods industry, Kingdee was invited to participate in this industry grand event, bringing innovative digital solutions to help overseas-going enterprises cope with challenges.

2025年7月17日，越南胡志明市 - 2025越南消费品牌投资峰会于胡志明市喜来登酒店成功举办，汇集了来自东南亚各国的近600家消费企业，包括Vincom Retail、益禾堂、珀莱雅、花西子、海尔、小熊电器、森马、奇瑞汽车等知名品牌。作为中国企业消费品行业数智化服务的领导者，金蝶受邀参加这一行业盛会，带来创新数字化解决方案，助力出海企业应对挑战。

At the summit, the presentation by Liang Wei, General Manager of Kingdee's Consumer Industry Division, attracted a full house audience. His keynote speech "Empowering Digital Transformation to Build World-Class Enterprises" provided in-depth analysis of three major challenges facing consumer brands going global.

峰会上，金蝶集团消费行业事业部总经理梁威的演讲座无虚席。他以《予力数智转型 成就一流企业》为主题演讲，深入剖析了消费品企业出海面临的三大挑战。

I. Stringent Compliance Requirements 合规性要求严苛

Enterprises must navigate complex data protection laws (Vietnam's PDPD, EU GDPR), financial regulations (local accounting standards), and product compliance (origin certification, green supply chains) across different markets.

企业需同时满足数据合规（越南《个人数据保护法》、欧盟GDPR）、财务合规（当地会计准则）和产品合规（原产地认证、绿色供应链）等多维度监管要求。

II. Localization Difficulties 本地化运营困境

Fragmented supply chains, dispersed sales channels, and cultural barriers create operational inefficiencies, requiring real-time data integration and AI-powered solutions for market adaptation.

渠道碎片化、供应链分散导致决策滞后，需通过实时数据协同和AI工具（如智能铺货系统）提升运营效率。

III. Global Coordination Complexities 全球协同壁垒

Trade policy fluctuations (e.g., U.S. tariffs), low local procurement rates (only 30%), and cross-border logistics challenges demand intelligent supply chain orchestration across multiple jurisdictions.

受贸易政策影响（如美国关税），当地配套率仅30%，需建立智能供应链体系实现中越美等多国业务协同。

Kingdee delivers an AI-driven, all-in-one digital platform for consumer enterprises, combining global operations with localized compliance capabilities.

金蝶为消费品企业打造了"AI驱动的一站式数字化平台"，通过“全球化运营+本地化合规能力”助力出海。

Localization & Data Security 本地化能力与数据安全

Kingdee provides a data compliance architecture that meets global standards including Vietnam's Personal Data Protection Law (PDPD) and EU General Data Protection Regulation (GDPR), featuring secure cross-border data transfer, localized data storage, multilingual interfaces (e.g., Vietnamese), and built-in e-invoicing systems to ensure enterprises meet various countries' privacy protection requirements.

金蝶提供符合越南《个人数据保护法》、欧盟GDPR等全球标准的数据合规架构，包括跨境安全传输、本地化数据存储、多语言界面（如越南语），以及嵌入式电子发票系统，确保企业满足各国隐私保护要求。

Tax & Financial Compliance 财税合规与全球化财务管理

Kingdee achieves unified local tax compliance and group financial control through multi-country parallel accounting (supporting VND, CNY and other currencies), an intelligent tax calculation engine (automatically adapting to trade agreement rules such as RCEP), and global cash pool management (dynamic monitoring of foreign exchange risks).

通过多国并行账务（支持越南VND、人民币等多币种）、智能计税引擎（自动适配RCEP等贸易协定规则），以及全球资金池管理（动态监控外汇风险），实现财税本地合规与集团财务管控的统一。

Global Supply Chain and Production-Sales Coordination 全球供应链与产销协同

Centered on an AI-driven supply chain platform (including APS scheduling and TMS logistics systems), it helps consumer goods companies optimize cross-border multi-factory coordination (case: a home furnishing group improved resource utilization rate), intelligent channel management (multiple models including direct shipping/consignment), and meet origin certification requirements (such as Vietnam's 30% local raw material proportion requirement).

以AI驱动的供应链平台（如APS排程、TMS物流系统）为核心，帮助消费品企业优化跨境多工厂协同（案例：某家居集团提升资源利用率）、智能渠道管理（直运/代销等多模式），并满足原产地认证（如越南30%本地原材料占比要求）。

The Kingdee exhibition area became a technology highlight, showcasing cutting-edge AI solutions including the AI BOSS intelligent assistant, AI smart quotation system, and Golden Key intelligent financial reports.

金蝶展区成为科技亮点，展示了包括AI BOSS智能助手、AI智能报价系统和金钥智能财报等前沿AI解决方案。

"These AI tools effectively solve our daily operational pain points," said a Ho Chi Minh City retail executive, particularly praising the real-time market analysis of the AI Smart Quotation System. Over 200 companies expressed interest during the event."

这些AI工具有效解决了我们日常运营的痛点，"一位胡志明市零售企业高管表示，特别称赞了AI智能报价系统的实时市场分析功能。活动期间超200家企业表达了合作意向。

Kingdee attaches great importance to the strong demand for AI management tools and digital intelligence in the Vietnamese market. It has launched the Vietnam country package for the EMAI product, which includes a local language interface and electronic invoice system integration. Additionally, Kingdee has established a local team in Vietnam to provide rapid responses to Vietnamese customers and ecosystem partners.

金蝶非常重视越南市场对AI管理工具及数智化的强烈需求，已发布EMAI产品越南国家包，包括本地语言界面和电子发票系统集成，并建立越南本地团队，为越南的客户和生态伙伴提供快速响应。

With RCEP implementation creating new China-Vietnam collaboration opportunities, Kingdee's "global platform + localized service" model is helping more consumer brands succeed in this dynamic market. As one attendee noted: "Kingdee's digital solutions make global expansion clearer."

随着RCEP实施创造中越合作新机遇，金蝶“全球化平台+本地化服务”模式正助力更多消费品品牌在这个充满活力的市场取得成功。正如一位与会者所说："金蝶的数字化解决方案让出海之路更加清晰。"